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Do you know if your social media efforts are working? Wondering how to track link clicks from social traffic? In this article, you’ll discover how to use UTM tags to measure your social media traffic with Google Analytics. How to Track Social Media Traffic Using Google Analytics by Chris Mercer on Social Media Examiner. Why Measure Your Social Media Traffic? Measuring your social media traffic will help you determine which marketing tactics are working for you and which are coming up short. The traffic that comes from Facebook, Twitter, LinkedIn, YouTube, or other social media sources funnels into the content on your site and then triggers some sort of completion such as a lead, a purchase, or whatever you’re trying to accomplish with that traffic. Your social media traffic will come from both paid and unpaid sources. To illustrate, Facebook traffic can come from paid ads, shared posts from your page, and maybe even posts from a group. The same can be true with Twitter, LinkedIn, and Y