coderslovers

What is a Facebook pixel? The Facebook pixel is the code that you place on your website. It collects data that helps you track conversions from Facebook ads , optimize ads, build  targeted audiences  for future ads, and remarket to people who have already taken some kind of action on your website. It works by placing and triggering cookies to track users as they interact with your website and your Facebook ads. There used to be a couple of different kinds of pixels: The Facebook conversion pixel and the Facebook custom audience pixel. Facebook discontinued the conversion tracking pixel back in 2017. If you were using the Facebook conversion pixel, you’ll need to switch over. You can learn how to do so in this  Facebook business help article . If you were using the old custom audience pixel,  these instructions  explain how to upgrade to the current pixel. Why you need to set up the Facebook pixel The Facebook pixel provides important information you can use to create better Facebook ad

Do you know if your social media efforts are working? Wondering how to track link clicks from social traffic? In this article, you’ll discover how to use UTM tags to measure your social media traffic with Google Analytics. How to Track Social Media Traffic Using Google Analytics by Chris Mercer on Social Media Examiner. Why Measure Your Social Media Traffic? Measuring your social media traffic will help you determine which marketing tactics are working for you and which are coming up short. The traffic that comes from Facebook, Twitter, LinkedIn, YouTube, or other social media sources funnels into the content on your site and then triggers some sort of completion such as a lead, a purchase, or whatever you’re trying to accomplish with that traffic. Your social media traffic will come from both paid and unpaid sources. To illustrate, Facebook traffic can come from paid ads, shared posts from your page, and maybe even posts from a group. The same can be true with Twitter, LinkedIn, and Y